Four Behavioral Science Rules that Drive Organizational Goals Everyone wants to grow their business. Behavioral science insights take scientifically-backed research on how people process information, think about their social worlds, and make decisions, and apply this wisdom to traditional organizational and business problems. For example, an organization may want to increase donations, create stronger client...Read More

10 Essential Survey & Experimental Design Rules Research is 90% planning and 10% execution. The old saying “measure twice, cut once” applies to research as well – you’ll want to make sure your survey is designed as correctly as possible to maximize your results. Here are 10 rules to help you design a survey like...Read More

Overview Anyone who has had to run an analysis has probably wrestled with the sticky question of what to do with outliers — sticky because there don’t seem to be any real guidelines for if or how they should be trimmed from a dataset. The short answer to the question of whether you should remove...Read More

Overview: The between-subjects ANOVA (Analysis of Variance) is a very common statistical method used to look at independent variables with more than 2 groups (levels). When to use an ANOVA A continuous dependent (Y) variable and 1 or more categorical unpaired, independent, (X) variables. If you’re dealing with 1 X variable with only 2 levels,...Read More

Even if you’re not a professional researcher or scientist, you might have at some point here about a study or research finding on the news that claims that something is statistically “significant.” You might have wondered what this means, and why it matters. If you’re a researcher, you might have wondered about why ¬the idea...Read More